BWS App Redesign
Self Case study
About
BWS mobile app is a platform to browse and order your favourite drinks. It enables them to order online and get it delivered fast.
Research
User Persona
User Flow
Solution
1
Streamline registration
2
Personalised product recommendation
3
​Detailed product information
4
Social sharing features
5
Create and manage personalised wishlist
BWS App Redesign
Optimise BWS mobile app UX with streamlined registration, robust social sharing, personalised recommendations, comprehensive product data, and interactive engagement features
Users can now register on the BWS mobile app by using their preferred social accounts.
Personalised product recommendations tailored to users' preferences based on the survey result, enhancing the relevance of suggested items.
Tasting profile offers users a visually engaging way to explore the product.
Share their favourite products with friends and family using the app's social sharing functionality.
The BWS wishlist is more organised, it categorises different relevant products, making it easier for users to find and manage their favourite items efficiently.
Create personalised wishlists for their upcoming events or occasions
Reflection
The BWS redesign project has allowed me to leverage my UX design skills after I finished my course in RMIT University. It was a significant challenge, but it revealed the compounding effect of years spent learning. I contributed to creating a more intuitive and engaging platform, demonstrating my proficiency in user-centric design principles and problem-solving. Overall, I hope the redesign has successfully elevated the app's usability and engagement, also make people’s life easier!